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Announcing Our New Firm Name and Logo Thumbnail

Announcing Our New Firm Name and Logo

By: Darcy O’Brien

We are thrilled to announce our new firm name and logo!

Our new name and visual identity reflect our renewed commitment to our clients. We believe that when we’re at our best, we give our clients the freedom to pursue what matters. What this means is our biggest investment is you, our client. We're going to empower you to keep doing more of what you value most. 

Why Re-Brand? 

Over the past several months we went through an exercise to evaluate our brand - this included everything from our internal strategy, to messaging, to our name, look and feel. What we learned is that we had a tremendous opportunity to evolve our name and brand into something that felt more modern and was a more accurate representation of where we are as a company today. We're really excited about where we landed, and to be sharing this with you today.

Did you spot the SQ in our new logo?

After much consideration and an extensive look at brand names of all kinds, we collectively agreed that honoring our original story, while still looking forward was the right choice for us. We are proud of our heritage and to be repositioning ourselves in the marketplace as Simon Quick Advisors. The abstract Q in our logo has an S embedded in it to represent our founders and the three open lines signal transition and movement. 

What to expect 

This entire process has energized us and helped us get laser focused on the type of partner we want to be to the people who matter most to us, our clients. As we continue to grow as an organization, we intend to do so thoughtfully. Wherever our ambition leads us maintaining the service our clients expect from us is our #1 priority. Please rest assured that there will be no changes with regards to your existing advisory relationship. Our client relationships are at the center of everything we do, and you should expect the same high level of dedication you have always received.

We’d like to thank our clients for their continued support and we are excited about this new chapter!


Simon Quick Advisors, LLC (Simon Quick) is an SEC registered investment adviser with a principal place of business in Morristown, NJ. Simon Quick may only transact business in states in which it is registered, or qualifies for an exemption or exclusion from registration requirements. A copy of our written disclosure brochure discussing our advisory services and fees is available upon request. References to Simon Quick as being "registered" does not imply a certain level of education or expertise. No information provided shall constitute, or be construed as, an offer to sell or a solicitation of an offer to acquire any security, investment product or service, nor shall any such security, product or service be offered or sold in any jurisdiction where such an offer or solicitation is prohibited by law or registration. Additionally, no information provided in this report is intended to constitute legal, tax, accounting, securities, or investment advice nor an opinion regarding the appropriateness of any investment, nor a solicitation of any type. Past performance may not be indicative of future results. Different types of investments involve varying degrees of risk. It should not be assumed that future performance of any specific investment or investment strategy will be profitable, equal any corresponding indicated performance level(s), be suitable for your portfolio or individual situation, or prove successful.